Forestville, WI – The National Professional Anglers Association annual conference drew a record number of industry leaders, experts in every aspect of business, and pro fishermen to Minneapolis Jan. 3-5.  They came to network and become more professional in their roles in the outdoor and fishing world.

 

“The theme was Motivate and Inspire, and every speaker and especially keynoter Ron Lindner hit it out of the park,” said NPAA executive director Pat Neu.  “It’s amazing what we accomplished over the weekend.”  The key note address by Fishing Hall of Famer Ron Lindner was especially poignant from a man who has lived and breathed fishing, publishing, tournaments, and business success for half a century.

 

Lindner said it was time for an adjustment, and he did not see anything on the economic horizon that bodes well for an explosion in more marketing money.  “Nobody is going to pay you just to fish,” he said, “Sponsors are looking for people who can move product.”  He urged those who want to make a living in the fishing world to use tournament successes as a springboard for getting in front of dealers and consumers by going into bait shops and sport shows and selling.  Lindner said, “Sponsorships are not what they used to be.  Sponsors learned something – they can get you guys for less than you’re worth.”  He advised, “Fish the competitive events that pay well and fit your budget and schedule. Select what you do; pick and choose.”

 

Dozens of topics were addressed from marine insurance to taxes to new products to a Future Angler Foundation banquet.  Speakers included Tommy Skarlis, a multiple winner of walleye and crappie tournaments and championships.  His enthusiastic talk reminded the hundreds of NPAA members to, “Promote like you can’t fish.”  He offered his life as an example when he realized the only person he had the power to control was himself and said, “Always be positive, never quit trying new things, give away your secrets, share the truth and passion.  Better yet, change one life by taking someone fishing.”

Source NPAA press release